Seven FSSAI labelling mistakes that delay product launches
Labelling errors rarely stop a formulation, but they routinely stop a launch. Here are the seven we correct most often before a pack goes to print.
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20+ years · 450+ projects · India & export markets
India's leading food, beverage & nutraceutical consultants
From formulation to first production.
We take a food idea through recipe, trials, compliance and the factory floor — and stay on it until your line is making saleable product. No slide decks, no vendor commissions.
Formulation & product developmentFSSAI & export compliance
Turnkey plantsContract manufacturing
The claim, and what backs it
What “leading” actually means here
Anyone can print a superlative. These are the four things behind ours — and the four reasons brands move to us from a consultant who sent a report and left.
- We have run the line. Food technologists and process engineers who spent careers inside manufacturing before advising it.
- We take no vendor commission. Equipment specifications serve your process, not a supplier's margin. You are the only party paying us.
- Costing comes before trials. If the unit economics do not work, you hear it in week one, not month four.
- We stay for the scale-up. The engagement ends when your plant makes saleable product, not when the deck is emailed.
Formulation · Compliance · Plant · First production
Proof, not adjectives
The numbers behind the claim
450+Projects delivered
300+Products on shelf
20+Years in category
12Export markets served
60+Plants and lines commissioned
What we do
Five practices that cover the whole journey
Most consultants take you to a formulation and stop. We keep going through compliance, the factory and the first commercial run. Pick the practice closest to your problem — we will tell you honestly if it is the wrong door.
Food & Beverage
Challenge
Getting a kitchen sample to behave the same on the third plant batch.
Approach
Explore Food & Beverage
Bench formulation, pilot trials, shelf-life validation and scale-up, with the costing settled before the trials begin.
Nutraceutical
Challenge
Building a supplement whose dose, stability and claims all survive scrutiny.
Approach
Explore Nutraceutical
Evidence-led formulation, real assay stability data and an FSSAI claim map written before the label goes to print.
Innovation
Challenge
Turning a full pipeline of ideas into products that actually launch.
Approach
Explore Innovation
Stage-gate governance, rapid costed prototyping and consumer validation sized to the decision in front of you.
Turnkey Solutions
Challenge
Building a plant that passes an audit and still runs efficiently.
Approach
Explore Turnkey Solutions
Feasibility, layout, equipment specification, commissioning and validation — vendor-independent, right through to first production.
Practice 05
Contract Manufacturing Services
Challenge
Finding a co-packer who can hold your specification, and knowing whether they actually are.
Approach
Explore Contract Manufacturing
We shortlist on category capability, audit on site, negotiate the technical annexure, transfer the specification and review every batch release. We take no commission from manufacturers — you are the only party paying us.
Who we work with
Whether this is your first product or your fiftieth
01
First-time founders
You have a recipe, a target price and no technical team. We turn that into a specification a factory can quote against.
02
D2C and emerging brands
Growing faster than your supply chain. We fix consistency, shelf life and the second manufacturer before they break you.
03
Scaling manufacturers
Entering a new category or lifting yield on a line that never hit rated output.
04
Established brands & retailers
Private label programmes, reformulation, cost engineering and export compliance at range level.
Categories
Twenty-two categories, each with its own rulebook
Each has its own formulation rules, failure modes and regulatory category. Pick yours.
Dairy Based ProductsNon-Alcoholic BeveragesExtruded SnacksTraditional SnacksFruit & Vegetable Based ProductsBakery & Confectionery ProductsBreakfast CerealsNoodles & PastaSpices & Value Added SpicesFunctional Food ProductsDietary SupplementsAilment Specific Food & SupplementsHerbal Food & SupplementsProduct InnovationProcess InnovationPackaging InnovationComplete Plant Design & ConstructionProcessing Line SolutionsFormula & Product Development SolutionsTurnkey Contract ManufacturingPrivate Label ManufacturingCo-Packing
Clients
The part we cannot write ourselves
They found problems in our process we had lived with for two years. The frozen product we launched with them competes with national brands on texture, which we were told was not possible at our scale.
Vinay GowdaSales & Marketing, packaged foods
The market and formulation work was data-led rather than opinion-led. We entered a category we had been circling for three years, with the costing settled before we spent on trials.
Ravindra SharmaChairman, food ingredients
They helped us identify the right products and the right plant configuration. Our manufacturing unit was running commercially far sooner than we had budgeted for.
Sandhya GopiChief Financial Officer, F&B manufacturing
Project types
The shape of a typical engagement
Representative of the work we do most often. Client names and formulations stay confidential unless they ask us to share them.
Beverage
Sparkling functional water, concept to first fill
Formulation, preservation route, pack barrier and filler qualification — the brief was a flavour idea and a shelf price.
Talk about a project like this →Turnkey
Snack plant, feasibility through commissioning
Capacity sizing, hygienic layout, vendor-independent equipment specification, then trial production and operator training.
Talk about a project like this →Nutraceutical
Herbal supplement range, dose to dossier
Standardised extracts, heavy-metal control, stability on marker compounds and a claim file that stands up to a complaint.
Talk about a project like this →How it works
Four steps, in this order, every time
Get in touch
Call, WhatsApp or send the brief. We ask what you are making, for whom, and at what cost.
Scope and proposal
A written scope with phases, deliverables, timelines and a fixed fee per phase. No open-ended retainers.
Development and trials
Bench work, pilot runs, testing and documentation, with you seeing every version and every cost.
Handover and scale-up
Specifications, SOPs and training, plus support through the first production runs.
Insights
Notes from the plant floor
Practical technical writing on formulation, compliance, packaging and scale-up. No listicles.
Accelerated or real-time? Choosing the right shelf-life study
Accelerated testing gets you to market faster. It also lies about certain failure modes. Here is how to decide which study your product actually needs.
Read the article →A sugar reduction playbook for Indian beverages
Cutting sugar changes sweetness, body, mouthfeel and preservation at the same time. A staged approach keeps the consumer with you.
Read the article →Tell us what you are trying to make.
Send the brief, the sample or just the idea. You will speak to a consultant, not a call centre.