Align Experts — from formulation to first production info@alignexperts.com8073 238 117
Align Experts
Talk to a consultant8073 238 117 Get Free Consultation
Align Experts
Get Free Consultation Call 8073 238 117 Chat With an Expert
Home/Services/Innovation

Innovation

Innovation that reaches the shelf, not the archive.

Overview

Innovation that reaches the shelf, not the archive.

Most innovation spend disappears into projects that never launch. We run innovation as a managed pipeline with stage gates, a costed business case at each gate, and a kill decision available at every step. Fewer projects, more launches.

Capabilities

What this practice covers

Opportunity mapping

Category white space, consumer trend translation and internal capability fit.

Stage-gate governance

Gate criteria, documentation and go/no-go discipline your team can actually run.

Rapid prototyping

Fast bench iterations with early costing so bad economics surface in week two.

Consumer validation

Concept tests, central location tests and home-use trials sized to the decision.

Launch readiness

Specification lock, supplier readiness, first-production plan and post-launch tracking.

Innovation capability building

Training your R&D team to run the process after we leave.

Inside the work

What a Innovation project looks like

Opportunity mapping — Innovation, Align Experts
Opportunity mapping
Stage-gate governance — Innovation, Align Experts
Stage-gate governance
Rapid prototyping — Innovation, Align Experts
Rapid prototyping
FAQ

Questions we get asked

We have too many ideas and no launches. Where do you start?

With a portfolio review. Usually two-thirds of a pipeline should be stopped, and the remaining third is under-resourced.

Can innovation work be done with a small team?

Yes. Discipline matters more than headcount - a clear gate process prevents a two-person R&D team from being spread across nine projects.

Do you sign confidentiality agreements?

Always, before any concept discussion. Ownership of resulting IP sits with the client.

Tell us what you are trying to make.

Send the brief, the sample or just the idea. You will speak to a consultant, not a call centre.