Product Innovation
New products with the economics decided before the trial.
New products with the economics decided before the trial.
A product concept is only real once you know what it costs to make, whether your plant can make it, and whether a consumer will choose it over what they buy today. We answer those three questions early and in that order.
What a Product Innovation project looks like
How we work on Product Innovation
Concept generation
Trend, category and consumer-need workshops that produce testable concepts, not slogans.
Feasibility screening
Technical, regulatory and cost screening before development spend is committed.
Prototype development
Iterative bench work with sensory panels and cost tracking per version.
Consumer testing
Blind and branded testing against the competitor set that actually matters.
Specification lock
Final formulation, process and packaging specification signed off for production.
Launch support
First production runs, quality checks and early-life issue resolution.
Start with a technical conversation, not a proposal
Tell us the product, the target cost and the deadline. In the first call we will tell you whether it is feasible, roughly what it will take, and what we would check first. If it is not a fit for us, we will say so.
Quick facts
- Service
- Product Innovation
- Response
- Same working day
- Confidentiality
- NDA before brief
- IP ownership
- Client, in full
- Coverage
- India & export
Questions we get asked
How many concepts should we start with?
Broad at the top, narrow fast. Ten screened concepts typically yield two worth prototyping and one worth launching.
Who owns the formulation?
You do. All development output is transferred to the client on project completion.
Do you test against competitor products?
Yes, and benchmarking against the shelf leader is usually the most useful data in the whole project.
Tell us what you are trying to make.
Send the brief, the sample or just the idea. You will speak to a consultant, not a call centre.