A sugar reduction playbook for Indian beverages
Cutting sugar changes sweetness, body, mouthfeel and preservation at the same time. A staged approach keeps the consumer with you.
Read the article →Plant-based dairy has moved from novelty to a permanent category, and the technical gap between a good product and a poor one is now obvious to consumers. Four problems account for most of that gap.
Particle size. Plant protein and fibre particles above roughly 20 microns are perceived as gritty or chalky on the palate. Wet milling, colloid milling and high-pressure homogenisation at adequate pressure address it. This is an equipment issue as much as a formulation one, and it is the first thing to check.

Lipoxygenase activity in soy and pea generates the off-notes consumers describe as beany. Thermal inactivation of the enzyme early in the process, careful ingredient selection and deodorised protein grades all help. Masking alone rarely gets you there.
Dairy milk gets body from fat globules and casein micelles. Plant systems need it constructed - a combination of oil, hydrocolloid and protein content. Gellan and low levels of gum blends are common, and the target is body without sliminess, which is a narrow window.
Suspension stability over shelf life is the most frequent commercial failure. It depends on protein solubility at the product pH, particle size distribution, viscosity and homogenisation pressure. Products that look fine at week one and separate at week eight almost always have a particle size or a pH-solubility problem.
A plant milk that behaves in coffee needs specific protein levels and buffering salts to resist the acid and heat of espresso, and enough protein and fat to foam. Attempting to sell one SKU into both retail and cafe channels usually disappoints both.
Calcium, vitamin D and B12 are the nutritional gaps versus dairy. Fortifying is straightforward; keeping calcium in suspension without sedimentation is not. Choose the calcium salt for suspension behaviour as much as for bioavailability, and validate over the full shelf life.
Send us the product, the problem and the deadline. First response the same working day.
Cutting sugar changes sweetness, body, mouthfeel and preservation at the same time. A staged approach keeps the consumer with you.
Read the article →The marketing plan is usually thorough. The technical plan is usually a manufacturer's phone number. Here is the rest of it.
Read the article →Labelling errors rarely stop a formulation, but they routinely stop a launch. Here are the seven we correct most often before a pack goes to print.
Read the article →Send the brief, the sample or just the idea. You will speak to a consultant, not a call centre.