Keeping probiotics alive until someone eats them
A probiotic claim is a count at end of shelf life, not at production. Most products lose the argument in the supply chain.
Read the article →A protein bar that is pleasant at production and brick-like at month four is not a packaging problem or a storage problem. It is a formulation problem, and it is predictable.
Proteins in a low-moisture matrix continue to interact after production, forming a denser network over time. Whey protein isolate and concentrate are particularly prone to this. Blending protein sources, using hydrolysates in part, or using milk protein isolate alongside whey slows the process considerably.

Inside a multi-component bar, water moves from higher to lower water activity regions - from the humectant syrup to the protein and inclusion phase. The bar itself does not dry out, but the eating texture changes as moisture redistributes. Matching water activity across components, typically within 0.05, is the most effective single fix.
Syrup systems that are close to saturation will crystallise slowly over shelf life, converting a chewy binder into a grainy, hard one. Using syrup blends with a mix of chain lengths, or including a crystallisation inhibitor such as a polyol, keeps the binder amorphous for longer.
Adding humectant is the reflex fix. It softens the bar and lowers water activity, but past a certain level it creates a sweet, slightly burning aftertaste and complicates the nutrition panel. The better answers are structural, and they hold across the whole shelf life rather than the first two months.
Send us the product, the problem and the deadline. First response the same working day.
A probiotic claim is a count at end of shelf life, not at production. Most products lose the argument in the supply chain.
Read the article →Labelling errors rarely stop a formulation, but they routinely stop a launch. Here are the seven we correct most often before a pack goes to print.
Read the article →Accelerated testing gets you to market faster. It also lies about certain failure modes. Here is how to decide which study your product actually needs.
Read the article →Send the brief, the sample or just the idea. You will speak to a consultant, not a call centre.