class="stm_portfolio-template-default single single-stm_portfolio postid-1122 site_layout_miami show-mobile-switcher pear_builder mobile_grid_landscape eroom-enabled elementor-default elementor-kit-6 elementor-page elementor-page-1122">

construction of a new plant

Client
SquareSparc Ltd.
Date
December 11, 2016
Services
Web Design, Web Development

Optimizing this above-the-fold area to make the most of the screen real estate had the biggest impact of all the things I tested. Switching my opt-in box from the sidebar on the right to the header area just below my logo and navigation was a

HUGE bump in visitor-to-leads conversion. Just moving our same opt-in offer from the sidebar to the header I went from 2 percent of visitors becoming subscribers to 5 percent.

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